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For example, 13 Investigates examined an Indianapolis locksmith service that displays nothing but 5-star reviews on Google. Of those 147 glowing reviews, a reviewer named James loved the "Fantastic customer service." Krissy found the company "Professional and friendly!" and Noel declared "Best locksmith in town."
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Reviews that include celebrity photos and that are written by people who post lots of 5-star reviews for a specific industry within a short period of time show classic warning signs of potential fraud.
Smiling Kids Pediatric Dentistry is operated by husband and wife dentists Sam Bullard and Swati Singh. With offices in Indianapolis and Noblesville, Smiling Kids currently receives a glowing 4.9 out of 5 possible stars based on Facebook reviews from more than 400 people. It also receives high ratings on Google.
Smiling Kids has, for now, disabled public access to its Facebook comments. Consumers can no longer read actual reviews, although they can still see that the pediatric dentistry practice receives a 4.9-star rating, which is unchanged despite the presence of many questionable reviews.
At Five Star, we care about the quality of the air you and your family breathe in every day. We provide a wide range of Indoor Air Quality products and services, such as programmable thermostats, whole-home humidifiers, and more. You can breathe better air starting today.
Think about the last time you bought something on Amazon, for instance. Chances are, one of the first things you checked was the overall star rating of the product. And that rating is the byproduct of individual online reviews.
In fact, star ratings are so powerful that consumers still trust them even though 42% of the reviews on Amazon are thought to be fake. In other words, collecting, monitoring, and managing customer feedback must be a critical part of your digital marketing efforts.
Online reviews directly influence the buying decisions of your target market. According to one study, having as few as five reviews makes products 270% more likely to sell compared to products with no reviews.
The most obvious is to create a superior customer experience from start to finish. This includes the quality of the product or service itself, but also much more. It also includes providing things like:
We may still have about a month until summer officially starts, but it's never too early to start transitioning your home from spring to summer. And we're not just talking about changing your indoor and outdoor decor. If hot summer nights make it hard for you to get a good night's rest, we've got a top-rated product on Amazon you'll want to add to your cart ASAP.
"Tuned my memory foam mattress into everything I'd hoped it would be! Last year I bought a memory foam mattress with high hopes that it would be more comfortable than my traditional spring mattress. While it was definitely more comfortable with its foam material, it was definitely hotter for sleeping, even with its 'cooling' layer. I needed something more so started my research and found this mattress cooling pad. The reviews were great but I was still a little skeptical. I ordered it and received it within a couple days. Since then, this pad has made all the difference in my sleep comfort! The soft layer it adds made my already-comfortable memory foam even better, but it also added that much-needed cooling layer with some added richness to the feel of the mattress. I stays in place and gives me that 'ahhhh' feeling every time I get into bed. While I've been a little warm on some hotter summer nights, it has made a noticeable improvement to my sleep quality and I recommend it highly."
Whether you struggle with new or old acne scars, Amazon shoppers love using this gel to treat scarring. One swipe per day of the clinically approved cream can start improving the appearance, color, and texture of scars.
It's hard to know exactly how many online reviews are phony, but roughly 31% of reviews found on ecommerce sites like Amazon, Walmart and Best Buy are suspected fakes, according to one 2021 analysis. That means that any star rating is likely to be skewed.
Sadly yes, there are still companies you can hire to simply give you hundreds of 5-star reviews. Or probably 4-star reviews if you were so inclined. Even more disappointing is there are companies you can hire to give your competitors 1-star reviews. The good news is that though it is progressing much more slowly than us good guys would hope, Google and others are getting better at finding and weeding out the fake reviews, and punishing those that engage in these tactics.
We review published and unpublished (ARC and manuscripts) books in any of our 150+ genres. Your review will be posted on our site with a full featured Review Page as well as on other trade and social media sites. Your review will also be indexed by search engines like Google, which recognizes our reviews and formats them with their starred rating, just like Amazon and Goodreads. All 5-star reviews receive a FREE "Five Star" digital seal for your website and a high-resolution version for your book cover. Our seal can be seen on book covers from indie authors to iconic publishers like Simon & Schuster.
We have a detailed review page for tens of thousands of books in 150+ genres. And because we only list premium books (4 and 5 stars), reviews and reader comments are primarily positive, which creates an enjoyable community for book enthusiasts.
The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM. In fact, 91% of consumers read at least one review before purchasing a product. So, don't just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.
Consumer Affairs is a for-profit organization that reviews companies using an overall satisfaction rating." This average is scored on a one to five-star scale that's updated every time a new review is submitted. Each company's page provides a list of all its reviews, which includes the consumer's star rating as well as a short explanation for its score.
Reviews are rated on a five-star scale and customers have to answer questions like, "What did you like about this product? What did you dislike about it?" and "What problem did this product solve?" These questions provide more context into the review so you know exactly why a customer rated a business or product the way they did.
G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers answer questions like "What do you like best?"; "What do you dislike?"'; and "Recommendations to others considered the product." Also, you can upvote and downvote others' reviews.
You can use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.
Reviews are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks.
Anyone logged into Facebook can post a rating or review of a business. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.
The ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. But while users might not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone's searching for reviews on your business.
The easiest way to reduce the amount of negative reviews is to offer customer service. I have found that outstanding customer service can turn even the unhappiest of customers into brand advocates. ConsumerAffairs confirmed this by looking at star ratings when the customer experience started off bad and an effort to improve the experience was made. The resulting data indicated consumers will generally give a more positive rating when the brand follows up from a bad first impression and aims to resolve those issues.
Chef John Howie uses YouTube to respond to reviews of his restaurant, Seastar Seafood Restaurant, and Raw Bar, in a creative and personable way. This type of review response is advantageous for a few reasons. First, by posting these videos, Chef Howie reaches a broader audience. Videos are also shared more often than other forms of media, so this can help increase visibility for the restaurant.
Customers who leave a 5-star positive review are usually happy customers with no complaints and have a genuine desire to share their experience with the world. As every company knows, these evangelical customers and such reviews are not easy to come by. So make the most of them by responding to them appropriately and quickly to avoid losing the momentum.
Morningstar Ratings are distributed on a modified bell curve distribution: 10% receive a 5-star rating; 22.5% receive a 4-star rating; 35% receive a 3-star rating; 22.5% receive a 2-star rating;and 10% receive a 1-star rating.
When it comes to the speed of their responsiveness, the top 10% brands in the hospitality and restaurant industries came in behind automotive leaders as second and third, respectively, with averages of 1.2 and 1.6 days response times and average ratings of 4.32 and 4.19 stars. Contrast this to industry averages of 6.9 days and 5.1 days response times and average ratings of 3.73 stars for both hospitality and restaurant brands. 041b061a72